Creative Engine
You're not short on ideas. You're short on execution.
UP Studio partners with marketing leaders and founders who have a vision for their brand, but keep hitting the same wall:
→ Not enough hands
→ Not enough speed
→ Not enough consistency
We fix that. Permanently.
We're not an agency you hire for a campaign. We build a creative system inside your operation, so your brand produces elite-level content at 3–5x the speed, without adding headcount, without chasing freelancers, and without sacrificing the craft that makes your brand worth following.
It's a system problem.
You already know what great content looks like. You have opinions. You have taste. You've probably sent back a dozen briefs this month with notes like "this doesn't feel like us".
And you're right. It doesn't.
The real issue is that you're running a creative operation held together with freelancer group chats. You are spending 8 to 10 hours a week babysitting freelancers and rewriting briefs. That is a massive hidden cost. The output is inconsistent. The process is exhausting. And every month, you're either overspending or under-delivering.
That's not a talent problem. That's an infrastructure problem.
And it's exactly what we solve.
Your content problem isn't a content problem.
12 years of creative direction. Now channeled into one focused system.
UP Studio was founded by Igor Martins, a Creative Director with over a decade of work for brands like Netflix, Discovery Channel, Google, Audi, and others.
That career wasn't about running content systems. It was about making things that looked and felt right. Under pressure, at scale, without compromising the brand.
The Creative Engine is what happens when 12 years of elite creative direction are mapped into a scalable system. We don't guess. We execute. You get the quality of a top-tier agency with the speed of AI, driven by your custom Brand OS.
We map your brand's DNA
Not a mood board.
Not a vibe check.
A living Brand OS.
A precision document that turns your identity into operational instructions for every piece of content we produce. Your tone, your visual language, your rules, your non-negotiables. Written in a way that an AI can follow, and a human can enforce.
We execute your strategy. You get your time back.
No babysitting freelancers.
No rewriting generic AI garbage.
No "where's the brief?" excuses.
Powered by your custom Brand OS, we turn your marketing pipeline into high-performing creative output.
Clean, organized, and ready to drive ROI.
AI builds the volume.
Humans own the craft.
We use AI to move fast.
We use 12 years of creative direction to make sure nothing generic ever reaches you.
Everything is reviewed, adjusted, and approved by a senior creative before it leaves our hands. You get speed and standards. Not a trade-off between them.
What it looks like in practice.
Think of us as your Creative Operations team. Already running.
System Setup & Brand Extraction.
(Weeks 1–2)
We don’t drain your calendar. Through a streamlined extraction process, we map your creative DNA and build your custom Brand OS. By Week 2, we deliver 6 baseline video assets. You review, we calibrate, and the rules are locked. The engine is ready.
Phase 1
The Execution Engine Runs.
(Weeks 3–10)
Weekly delivery. One strategic review call per week (no daily Slack ping-pong). We calibrate the creative continuously based on your acquisition metrics (CTR, CPL) so you have clean data to prove ROI to your CFO. You focus on growth strategy; we own the creative output.
Phase 2
Scale, In-House, or Maintain
(Weeks 11–12)
By Day 90, you have a proven, high-performing creative operation. You decide the strategic next step: keep us as your continuous execution arm, or have us hand over the Brand OS to train your new in-house designer. The system is yours.
Phase 3
90 days.
Three moves.
Here's exactly what happens. No surprises.
The Video Execution Engine (Starting at $3,500/mo)
Our flagship Video First package is $6,000/month, delivering a continuous pipeline of performance-ready motion assets (typically 12 high-fidelity videos a month). But more importantly, you get the infrastructure behind them: your custom Brand OS, AI-accelerated workflows, and elite creative direction baked into the process.
You aren’t paying for "bulk video."
You’re investing in a creative system that executes your growth strategy, without you ever having to micro-manage a freelancer or compromise your brand identity again.
Solution
Visible Cost (Monthly)
Brand Consistency
Hidden Cost (CMO's Time)
Freelancer + AI
$1k – $2.5k
Variable / Average
8–10 hrs/week (Briefings & Revisions)
In-House AI (Canva, Firefly)
$60 – $200
Frankenstein / Diluted
High (Setup + Daily micro-managing)
UP Studio (Brand OS)
Starts at $3.5k (Custom Tiers)
Surgical (Brand OS)
1 hr/week (Strategic Approval only)
Not all creative solves the same problem. Let’s be clear about what you are buying.
When traditional agencies quote $50,000 to $100,000+ for a video, they’re selling brand films: big crews, location shoots, and months of production. Those pieces look great on a homepage, but they don't feed your daily growth engine.
The Creative Engine engineers performance-driven motion assets: high-fidelity, strictly on-brand videos built for paid ads, LinkedIn funnels, and conversion. Produced in a calibrated system so you can test, iterate, and scale your acquisition without burning your budget or waiting quarters to launch.
Run the Numbers
F.A.Q.
The Creative Engine is not for everyone. It's for marketing leaders who are done with the freelancer carousel, founders who are tired of content that doesn't match the brand in their head, and creative directors who need a production partner that operates at their standard.
If that's you, let's talk. A 30-minute Discovery Call is all it takes to figure out if this makes sense. We'll be honest if it doesn't.
No pitch deck. No pressure. Just a real conversation about your creative operation, and whether we can make it better.
You already know what great looks like. We'll help you produce it. Consistently.