São Paulo, Brazil
Brazilian operations
Los Angeles, USA
USA operations
Essen, Germany
European operations
90 dias.
Três movimentos.
Sou Igor Martins, Diretor Criativo e Fundador do UP Studio. Passei 12 anos fazendo as coisas parecerem e sentirem certas para marcas como Netflix, Audi e Google. O Creative Engine é o que acontece quando essa experiência de elite encontra a infraestrutura de IA. Não é um produto de prateleira. É um sistema escalável.
Juntos, somos mais
Igor Martins
Founder & Visual Director
Stefane Kaller
Studio Manager
Melina Zanella
Relationship Manager
Elzemario Kaller
Finance & Operations
Ruiz de Aquino
Associate Director
Douglas Frigeri
Associate Director
Nando Dalberto
Associate Director
Lilian Döring
Associate Director
Selected Credits
Full project record for production partners and producers evaluating UP Studio for a project.
For a curated portfolio, see the Work page.
Recent
2025 – 2026
Prosecuting Evil with Kelly Siegler · VFX Direction · AI Crime Scene Reconstruction
Kickpictures · Directed by Sarah Spillane · Produced by Magical Elves
Pilot for true crime series, in review with Oxygen (NBC Universal).
The Journey / The Journey 2.0 · VFX Supervisor · AI Production Big Puddle Films
AdventHealth · Directed by Jason Satterlund · Produced by Regis Terencio
21 episodes of vertical drama series integrating live-action performance with AI-generated environments. On-set VFX supervision in Los Angeles, December 2025.
ANDE Commercial · AI Visual Production · VFX Direction
ANDE · Directed by Sarah Spillane · Produced by Jason Dundas / Dundas Media
All visual scenes produced via AI pipeline. Full VFX direction.
F'Real · Commercial · VFX Direction
Dundas Media · Directed by Jason Dundas
Silver — Telly Award 2025. Bronze — American Advertising Award 2025.
Fendt - OutRun · VFX Direction
AI Visual Production Lokomotiv Studio · Fendt Brasil
2024
Maritime Masters · VFX Direction
Discovery Channel · Dundas Media · Directed by Jason Dundas
Docuseries on global maritime industry
Earlier Work
2019 – 2022
Mystery Lab · VFX Direction Netflix · via Digital Stars
Credited in final Netflix production.
Life Melodies · Motion Direction
Signia × MullenLowe Singapore
Silver — The One Show 2020.
Polestar 2 — Global Launch Campaign · VFX Direction
Swiss (Swedish production company) · Volvo / Polestar
Full VFX direction on scene from global launch commercial.
2017–2019
Audi · Tiffany & Co. · American Express · Usher · Justin Bieber / Ed Sheeran · Will Smith · Visual Lead / VFX Direction
Five-year partnership with Taylor Cut Films, Los Angeles
Visual Lead and VFX Direction on projects for premium global brands.
Awards
2025 · Silver — Telly Award (F'Real)
2025 · Bronze — American Advertising Award (F'Real)
2024 · Bronze — The Addy Award (Visual Effects Direction)
2023 · Platinum — Hermes Creative Awards (Motion Graphics, Altair Engineering)
2020 · Silver — The One Show (Life Melodies, Signia × MullenLowe)
Artistic Credits
Igor's 25 years of practice (from oil painting to CGI to AI-generated imagery) with institutional recognition (MoCA collection, international exhibitions, curatorial invitations) provides the primary evidence of a visual grammar existing independent of client briefs.
The autoral work provides evidence of a recognizable visual grammar independent of client briefs — the foundation for directorial authorship.
Exhibitions
International Physical
2025 — Primavera Digitale, Florence, Italy
2023 — For the Culture, NFT Factory / Centre Pompidou, Paris
2023 — VISUAL ART 4 IMPACT, Bologna, Italy
2022 — Miami Art Week, Gamma.io & The Mintery, Miami, USA
2022 — NFT ART CON, Chiang Mai, Thailand
2022 — NFT São Paulo, Immigration Museum, São Paulo, Brazil
Metaverse & Virtual
2025 — MetaBorealis, Decentraland (Metaverse Art Week / KnownOrigin invitation)
2023 — World for Peace, Unimuseum / Spatial (virtual)
2022 — Indoor Art Exhibition, Reiniscouple Gallery, Voxels
Institutional Recognition
Museum of Crypto Art (MoCA) · 12 works in permanent Community Collection (blockchain-verified, September 2022)
KnownOrigin · Artist Spotlight feature (September 2022)
Museum of Contemporary Digital Art (MoCDA) · Featured in Digital Trends episodes 84 & 88
MakersPlace · Invited artist (March 2022); Curator of new artists (May 2022)
Artpoint · Featured artist
1stDibs · Invited to mint first work (September 2022)
Artistic Awards
2022 · First Prize, Crypto Art Competition · Gamma.io & The Mintery, Miami Art Week