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Augmented Creative Intelligence Workshop

For marketing and creative professionals who want to elevate their work with AI while maintaining authenticity and human quality.

Augmented Creative Intelligence

Marketing and creative leaders in impact-driven companies need to master generative AI to stay competitive.

 

This workshop offers practical strategies to integrate AI into creative production while preserving brand authenticity and maximizing limited resources. It focuses on real-world applications for sustainable businesses looking to scale their communication without losing their purpose.

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Professionals Who Benefit:

  • CMOs

  • Marketing Directors

  • Brand Directors

  • Creative Directors

  • Creative Producers

  • Content Managers

  • Startup Founders

  • Heads of Communication

Do you feel?

  • Fear of becoming professionally obsolete

  • Anxiety about falling behind in AI adoption

  • Feeling like you're wasting time

  • Conflict between efficiency and ethics

Do you want to?

  • Produce more with fewer resources

  • Preserve brand authenticity while using AI

  • Be recognized as an innovative leader

  • Amplify purpose-driven messaging

  • Use tools that enhance creativity

Inside the Workshop

  • What is Generative AI and its transformative power for marketing

  • Augmented Intelligence: Human Intelligence + AI

  • Inspiring cases: startups and B-Corps revolutionizing communication with AI

  • When to invest in AI vs. traditional production

  • Differences between Generative AI, Algorithms, Machine Learning, Deep Learning, and Automation

01 Foundations

  • Strategy: Tools for concepting, strategy, and planning

  • Visual: Tools for art direction, concepts, and creative production

  • Content: Tools for copy and communication

  • Decision Framework: Which tools to use for each goal

02 Tools For Creative Leaders

Strategic Market Analysis

  • Accelerated market research and insights

  • Persona and customer-specific analysis

  • Customized Market Research Reports

 

Brainstorming and Strategic Concepting

  • Expanded strategic brainstorming

  • Developing concepts that connect purpose and results

 

Preserving Brand Voice and Authenticity

  • Training AI to maintain brand consistency

  • Personalizing communication while preserving brand voice

  • Overreliance vs. strategic use of augmented intelligence

03 Augmented Creative Strategy

Unique Visual Positioning

  • Augmented Creativity: Human + AI

  • Exploring creative styles and references aligned with the brand

  • Visual identity that reflects values and stands out in the market

 

Creating Visual Assets

  • Generating images, videos, illustrations, graphics

  • Generating voiceovers and music

 

Content Production Optimization

  • Speeding up creation without losing strategic quality

  • Hybrid workflows: AI for ideation + humans for strategy


Smart Workflows

  • Integrating AI into existing creative processes

  • Automating repetitive tasks vs. handling strategic ones

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Creative Project Management with AI

  • More accurate briefs and faster iterations

  • More efficiency and results = more responsibility and attention to detail

04 Augmented Creative Production

  • Social and environmental downsides of AI

  • Energy impact of AI tools

  • Positive impact of AI

  • Conscious choices in tool selection and usage

05 AI Impacts

  • When not to use AI: Limits of AI, human limits, ethical boundaries

  • When and how to communicate AI use to the public/stakeholders

  • Copyright and intellectual property

  • Avoiding algorithmic bias in inclusive communication

06 Transparency & Ethics

  • Multimodal AI: text + video + audio integration

  • Autonomous agents for creative tasks

  • Mass personalization for impact communication

  • Competitive opportunities for early adopter brands

07 Market Trends & The Future

Expert Facilitator

Founder of UP Studio | Generative AI Specialist for Impact-Driven Brands

 

Igor Martins is a creative entrepreneur with 20+ years of experience in creative production. Founder of UP Studio and the Changercrafters ecosystem, he combines technology with purpose to drive positive impact.

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Global Experience
He has worked with global brands such as Discovery Channel, Netflix, Volvo, and Google, crafting communications that connect audiences and build authentic differentiation.


Impact Vision

As a participant in the UN Global Compact and a graduate of programs with Malala Yousafzai and Noam Chomsky, he brings a global perspective on responsible creativity and social transformation.

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Technical Expertise

He masters AI tools for creative work, offering practical knowledge to integrate artificial intelligence into creative processes without losing brand authenticity.

Igor Martins - ProfilePic4.jpg

Augmented Creative Intelligence Workshop

For marketing and creative professionals who want to elevate their work with AI while maintaining authenticity and human quality.

Best for:

  • Marketing and Creative Leaders in Impact-Driven Companies

  • People seeking to scale creativity with impact, authenticity, and smart use of AI.

  • Suited for Teams of 1 to 3 Participants

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​Includes:

  • 6 Hours : 3 Sessions of 2 Hours

  • Real-world Application Exercises

  • Online Recorded Sessions

$ 1200

$ 600*

* Launch special – limited-time offer!

Enroll Now
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