AI Creative Workshop

for CMOs & Creative Directors

Use AI to 2–3x creative output without killing your brand’s voice.

A hands-on workshop for CMOs and Creative Directors who must ship more campaigns, faster, with smaller teams, while keeping brand and ethics intact.

Augmented Creative Intelligence

Marketing and creative leaders in impact-driven companies need to master generative AI to stay competitive.

This workshop offers practical strategies to integrate AI into creative production while preserving brand authenticity and maximizing limited resources. It focuses on real-world applications for sustainable businesses looking to scale their communication without losing their purpose.

This is for:

CMOs and VPs of Marketing in purpose-driven or global brands
Creative Directors and Heads of Brand with teams under pressure to “do more with less”
Founders/Heads of Marketing in impact-driven startups scaling their creative output

Do you want to?

Cut creative production time by 30–50% without lowering quality
Keep your brand voice and visual identity consistent while using AI at scale.
Reduce team burnout by offloading repetitive creative tasks to AI, freeing people for strategy.
Build a clear, ethical AI playbook your legal and ESG teams can sign off on.

Inside the Workshop

What is Generative AI and its transformative power for marketing
Augmented Intelligence: Human Intelligence + AI
Inspiring cases: startups and B-Corps revolutionizing communication with AI
When to invest in AI vs. traditional production
Differences between Generative AI, Algorithms, Machine Learning, Deep Learning, and Automation

01 Foundations

Strategy: Tools for concepting, strategy, and planning
Visual: Tools for art direction, concepts, and creative production
Content: Tools for copy and communication
Decision Framework: Which tools to use for each goal

02 Tools For Creative Leaders

Strategic Market Analysis

Accelerated market research and insights
Persona and customer-specific analysis
Customized Market Research Reports

Brainstorming and Strategic Concepting

Expanded strategic brainstorming
Developing concepts that connect purpose and results

Preserving Brand Voice and Authenticity

Training AI to maintain brand consistency
Personalizing communication while preserving brand voice
Overreliance vs. strategic use of augmented intelligence

03 Augmented Creative Strategy

Unique Visual Positioning

Augmented Creativity: Human + AI
Exploring creative styles and references aligned with the brand
Visual identity that reflects values and stands out in the market

Creating Visual Assets

Generating images, videos, illustrations, graphics
Generating voiceovers and music

Content Production Optimization

Speeding up creation without losing strategic quality
Hybrid workflows: AI for ideation + humans for strategy

Smart Workflows

Integrating AI into existing creative processes
Automating repetitive tasks vs. handling strategic ones

Creative Project Management with AI

More accurate briefs and faster iterations
More efficiency and results = more responsibility and attention to detail

04 Augmented Creative Production

Social and environmental downsides of AI
Energy impact of AI tools
Positive impact of AI
Conscious choices in tool selection and usage

05 AI Impacts

When not to use AI: Limits of AI, human limits, ethical boundaries
When and how to communicate AI use to the public/stakeholders
Copyright and intellectual property
Avoiding algorithmic bias in inclusive communication

06 Transparency & Ethics

Multimodal AI: text + video + audio integration
Autonomous agents for creative tasks
Mass personalization for impact communication
Competitive opportunities for early adopter brands

07 Market Trends & The Future

Expert Facilitator

Founder of UP Studio | Generative AI Specialist for Impact-Driven Brands

Igor Martins is a creative entrepreneur with 20+ years of experience in creative production. Founder of UP Studio and the Changercrafters ecosystem, he combines technology with purpose to drive positive impact.

Global Experience
He has worked with global brands such as Discovery Channel, Netflix, Volvo, and Google, crafting communications that connect audiences and build authentic differentiation.

Impact Vision

As a participant in the UN Global Compact and a graduate of programs with Malala Yousafzai and Noam Chomsky, he brings a global perspective on responsible creativity and social transformation.

Technical Expertise

He masters AI tools for creative work, offering practical knowledge to integrate artificial intelligence into creative processes without losing brand authenticity.

New Editions & Customized Formats

We are currently evolving our learning experiences for 2026, incorporating the latest advancements in Generative AI to ensure maximum impact and creative efficiency for our participants.

To provide the best possible experience, we are reviewing our session models and pricing. Whether you are looking for upcoming open cohorts or want to bring this tailored expertise directly to your team through an in-company program, we invite you to connect with us.

Join the priority list for first-hand updates on new dates and exclusive conditions.

Check Availability

Augmented Creative Intelligence Workshop

For marketing and creative professionals who want to elevate their work with AI while maintaining authenticity and human quality.

Best for:

Marketing and Creative Leaders in Impact-Driven Companies
People seeking to scale creativity with impact, authenticity, and smart use of AI.
Suited for Teams of 1 to 3 Participants

Includes:

6 Hours : 3 Sessions of 2 Hours
Real-world Application Exercises
Online Recorded Sessions

$ 1200

$ 600*

* Launch special – limited-time offer!

Enroll Now