Design Partner Program
You're not short on ideas. You're short on execution.
UP Studio partners with marketing leaders and founders who have a vision for their brand, but keep hitting the same wall:
not enough hands,
not enough speed,
not enough consistency.
We fix that. Permanently.
We're not an agency you hire for a campaign. We build a creative system inside your operation, so your brand produces elite-level content at 3–5x the speed, without adding headcount, without chasing freelancers, and without sacrificing the craft that makes your brand worth following.
Your content problem isn't a content problem.
It's a system problem.
You already know what great content looks like. You have opinions. You have taste. You've probably sent back a dozen briefs this month with notes like "this doesn't feel like us".
And you're right. It doesn't.
The real issue is that you're running a creative operation held together with freelancer group chats, last-minute briefs, and a Google Drive folder no one can find anything in. The output is inconsistent. The process is exhausting. And every month, you're either overspending or under-delivering.
That's not a talent problem. That's an infrastructure problem.
And it's exactly what we solve.
Let's be honest about what's actually happening.
12 years of creative direction. Now channeled into one focused system.
UP Studio was founded by Igor Martins, a Creative Director with over a decade of work for brands like Netflix, Discovery Channel, Google, Audi, and others.
That career wasn't about running content systems. It was about making things that looked and felt right. Under pressure, at scale, without compromising the brand.
The Design Partner Program is what happens when that experience collides with AI and modern AI infrastructure. It's new. It's a pilot. And that's exactly why the terms are what they are: lower investment, closer collaboration, honest feedback loops.
We're not selling you a proven 10-year methodology. We're inviting you to co-build something with us, and offering our creative standards as the guarantee that the output will be worth it.
We map your brand's DNA
Not a mood board.
Not a vibe check.
A living Brand OS.
A precision document that turns your identity into operational instructions for every piece of content we produce. Your tone, your visual language, your rules, your non-negotiables. Written in a way that an AI can follow, and a human can enforce.
We produce.
Every week.
Without drama.
Every Friday, a new batch of polished, on-brand assets lands in your Drive.
No WhatsApp check-ins.
No "where's the brief?".
No "the designer ghosted me."
Just work. Clean, organized, ready to publish.
AI builds the volume.
Humans own the craft.
We use AI to move fast.
We use 12 years of creative direction to make sure nothing generic ever reaches you.
Everything is reviewed, adjusted, and approved by a senior creative before it leaves our hands. You get speed and standards. Not a trade-off between them.
What it looks like in practice.
Think of us as your Creative Operations team. Already running.
We learn your brand.
(Weeks 1–2)
Three deep-dive sessions. We extract your creative DNA and build your Brand OS. Then we produce 6 sample assets: Your first proof that the system works. If anything feels off, we fix it right there. That's what this phase is for.
Phase 1
We produce, you publish.
(Weeks 3–10)
Weekly delivery. Bi-weekly calls. Continuous calibration based on what's performing. You focus on strategy and distribution. We focus on making sure you never run out of high-quality creative.
Phase 2
You decide what's next.
(Weeks 11–12)
Keep us as your ongoing creative partner. Have us train your internal team to run the system independently. Or close out the partnership with your full Brand OS and asset library. Yours to keep, forever. No pressure. You'll know by week 12 exactly what you want.
Phase 3
90 days.
Three moves.
Here's exactly what happens. No surprises.
With the Video First package at $6,000/month, you get 12 on-brand, performance-ready videos, landing at roughly $500 per piece. With your Brand OS, AI-powered workflows, and senior creative oversight baked into that number.
You’re not buying “cheap video.”
You’re buying a system that makes high-standard video financially viable at the volume your marketing actually needs.
Traditional Agency
Senior Freelancer
UP Studio DPP
Short-Form Social Videos (TikTok, Instagram Reels, YouTube Shorts)
$1000–3,000
$500–1000
~$500 (12 videos at $6,000/mo)
Delivery time
10–21 days
7–14 days
5–7 days
Brand consistency
Depends on the brief
Highly variable
Systemic (Brand OS + Creative Direction)
Setup fee
$2,000–6,000
None
Included in the 90-day pilot
Not all videos are the same.
So let’s be precise about what you’re actually buying.
When agencies quote $100,000+ for a video, they’re talking about brand films: big crew, location shoots, scripts, weeks of work. Those pieces matter, but they’re not what keeps your brand visible every day.
The Design Partner Program focuses on social-native video: short, motion-driven pieces built for feeds and ads, produced in a calibrated system so you can afford to publish consistently. Not once a quarter.
Run the Numbers
Frequently Asked Questions
The Design Partner Program isn't for everyone. It's for marketing leaders who are done with the freelancer carousel, founders who are tired of content that doesn't match the brand in their head, and creative directors who need a production partner that operates at their standard.
If that's you, let's talk. A 30-minute Discovery Call is all it takes to figure out if this makes sense. We'll be honest if it doesn't.
No pitch deck. No pressure. Just a real conversation about your creative operation, and whether we can make it better.
You already know what great looks like. We'll help you produce it. Consistently.